P R O J E C T
Social Media Cultures
C L I E N T
Self Initiated Project
D I S C I P L I N E
Digital Illustration / Copywriting /
Social Media Content
Social Media Cultures is a mental health awareness campaign that aims to guide users through the effects of social media.
The three-part guide provides simple steps to tackle the emotions commonly felt towards social media content as well as actions that can be taken to reduce anxiety. This encourages users to experience a healthier relationship with social media and improves their mental health.
I designed the series using calming colours and interesting patterns to attract users and offer a temporary solace within the social media app.
