P R O J E C T
Stop Step Start
C L I E N T
Self Initiated Project /
The Australian Museum
D I S C I P L I N E
Digital Illustration / Branding /
Typography / Campaign Design
Stop Step Start is a branding campaign concept I designed for the ‘Changing Climate’ exhibition at the Australian Museum. With a focus on Australia, we were asked to create engaging and powerful branding that would encourage people to see the exhibition.
My concept draws inspiration from the iconic ‘Slip Slop Slap’ sun safety campaign that has been ingrained in Australian culture since the 1980’s.
Using bright colours, illustration and typography, my aim was to create simple graphics that captured people’s eye and focused their attention to the slogan. The intentional use of a similar sounding slogan was to evoke memories and feelings of nostalgia in viewers as well as to inspire action towards climate change.
